Employer Branding.
Employer brand is a term referred to describe
the company's reputation and popularity from a potential employer's perspective
and describes the values the company gives to its employees.
Employer
Branding is the process of creating and maintaining your
company’s Employer Brand.
Employer brands are the mirror of the company's Employee
Value Proposition
The benefits of Employer Brand
Having a strong employer brand has many opportunities.
In the modern business world of talent acquisition, employer
branding is used to introduce the company as a great place to work. It's used
for communicating with current employees as well as attracting new, generally
passive, workforce.
Research shows how strong the employer brand has a direct impact
on talent acquisition. Companies with better reputations have higher-quality
and more satisfied employees. Also, candidate experience is significantly
improved and they tend to retain employees longer.
Tools to improve your Employer Branding
Recruitment Marketing is the application of marketing methods
and tactics to showcase your Employer Brand.
Recruitment Marketing tools can
help you significantly improve your Employer Branding. They can help you
showcase your brand on your career site, create email campaigns for job
candidates and increase your brand awareness.
To learn more about the difference between recruitment marketing and employer branding,
7 Comments
Employer branding is the process of managing and influencing an organization's reputation as an employer among job seekers, employees and key stakeholders. It encompasses everything that an organization can do to position its organization as an employer of choice. By the way who is responsible for employer branding?
ReplyDeleteEmployee branding depend on the organization reputation & is used to introduce the company as a great place to work. It's used for communicating with current employees as well as attracting new, generally passive, workforce.
DeleteIts very valuable article.Thank you for informing us
ReplyDeleteThank You.
DeleteEmployer branding involve in promoting the distinctive identity as an employer among the ongoing and potential employers which benefits the employer as well as the company in enormous ways of obtaining the job applications, enhance retention and attracting and recruiting the top talents.
ReplyDeleteYes , Defiantly.
DeleteIs it profitable to company ?
ReplyDeletedont you think Banding company, product , is much effective ?